Hitachi vantara

Hitachi Vantara is in the business of helping their clients understand their data to create more meaningful outcomes.

The Details

Hitachi tapped Matter Communications to travel to Tequila, Mexico. Yes that is a real place! They wanted to highlight how Tequila is using Hitachi to change the perception of the town and of tequila itself. To them it’s not just a drink it’s an entire region and way of life - similar to Champagne France.

Co-Producing alongside Caitlin Indermaur we packed our gear, squared away our carnet, and headed to Guadalajara. From there we romped around the region for a few days capturing 10+ interviews, hours of footage, and hero shots of our subjects, in order to make sure we were telling Hitachi’s story the best we could.

Hitachi is a client of Matter Communications

Edited by Caitlin Indermaur

Motion Graphics by Ben Drake